This is really cool animated title sequence for BBC Sports' Olympics coverage, based on the classical Chinese novel, Journey to the West, and produced by Damon Albarn and Jamie Hewlett, the guys behind the virtual band Gorillaz: BBC Sport's Olympics Monkey. You definitely won't see NBC doing anything remotely as cool as this...

That said, along similar lines, here's also a very interesting piece from the Washington Post on the West's fascination and love for all things China. Not the modern, bustling, contemporary nation China is trying to show the world, but the romantic, mysterious, exotic China of the past: We're Still in Love With The Romance of the Past.