MTV's recently launched global music and pop culture network MTV Iggy, which looks like it was created from the remnants of the now-defunct Chi, K and Desi, is aimed at audiences of the Korean, Chinese, and South Asian diasporas. v
View the website here.

So check this out. I've already mentioned Korean pop superstar BoA, who is currently working on her U.S. debut. To celebrate, MTV Iggy has invited her for a special performance next month at their studios in Times Square. It's happening December 3 in New York City.

Any big BoA fans out there? You could win a pair of tickets to attend BoA's first-ever U.S. performance. No joke. Read on for details:

BoA LIVE in NYC! First time EVER!

25 LUCKY FANS MAKE IT INSIDE MTV'S TIMES SQUARE STUDIOS!

Don't miss BoA's first-ever U.S. performance! Her American debut is happening on Wednesday, December 3rd, 2008 in the MTV Times Square studio in NYC, brought to you by MTV's new global music and pop culture network, MTV Iggy. So support your #1 girl - and maybe even watch her perform from inside the studio!

If you are BoA's biggest fan email us @ BoALiveNYC@gmail.com and tell us why. 25 lucky fans will receive a pair of tickets and a CHANCE to meet BoA in Person! MTV will simulcast air the performance on the largest high definition screen in the heart of Times Square.

Also, search MTV Iggy to get the Facebook application for more BoA goodness!

For more information, go here. To be honest, prior to news of her American debut, I knew pretty close to nothing about BoA. But to be even more honest, I'm really digging her first U.S. single, "Eat You Up." So much, in fact, I actually (paid for and) downloaded it from iTunes. And I'm kind of thinking about temporarily making it my ringtone.