about
archive
rss
contact

11.06.2009

what the hell is kingory?

A bunch of folks have written in to inform me about Kingory. I don't play a lot of video games, but this appears to be some kind of Chinese-themed war strategy game based on the famed Romance of the Three Kingdoms novel. Great. So why does it look like some kind of shady "Meet Asian Women!" dating site?

The banner ads for Kingory, which have popping up all over the web, are even worse. Is it me, or do they look like they're not even advertising a video game? A sex game, at the very least. It's straight-up orientalist exoticization of the Asian female as a sex object. They don't even try to be subtle:

I fail to see how these images have anything to do with warfare and strategy gaming. (The game, by the way, is the English version of online game that originated in China.) It seems to me that the marketing is trying extra hard to play up the mysterious, exotic Orient, and appeal to Asian fetish dudes looking to subjugate their very own video game China doll.

Seriously, they look like really bad massage parlor ads. Internet users seeking some Asian skin are probably going to be pretty disappointed, since the game's screenshots indicate that it's a fairly straightforward strategy game. That is really some awful, terrible marketing.



top | archive



angry link of the week
Tuesday Night Project

angriest posts

  • the 30 most influential asian americans under 30
  • adam carolla talks shit about pacquiao and the philppines
  • single ladies devastation
  • now casting: koreatown reality show
  • the 50 most racist movies (you didn't think were racist)
  • little asian girl's badass parallel parking
  • voltron girl
  • postsecret: your asian man is too hot
  • i am extremely terrified of chinese people
  • "chink": a bad choice of words
  • m. night shyamalan talks last airbender and "diversity"
  • the phrase that needs to die
  • "asian boobs" iphone app
  • by popular demand: that hot japanese soccer player guy
  • is abdc banning all-asian crews? (no)
  • east high: 'orientals' mascot has got to go
  • korean talent audition is a scam
  • maybelline's stupid 'asian' eyes
  • starburst's scottish/korean "contradiction"
  • there goes the neighborhood
  • TwitterFacebook